Privacy policy

Last updated: 22 September 2026

At Vela Beauty, accessible at www.velabeauty.co.uk, we respect your privacy and are committed to protecting the personal information you provide when using our online store.

This Privacy Policy explains what information we may collect, how we use it, how we protect it, and the choices available to you.

1. About Vela Beauty

Website: www.velabeauty.co.uk
Email: support@velabeauty.co.uk
Telephone: +44 7594 433222
Business address: 612 Bearwood Rd, Bearwood, Birmingham B66 4BW, United Kingdom

For privacy-related questions, customers may contact us using the details above.

2. Information We Collect

Depending on how you interact with our website, we may collect information such as:

-Your name

-Billing and delivery address

-Email address

-Telephone number

-Order information

-Products purchased

-Payment-related information required to process an order

-Communications you send to us

-Information submitted through contact forms

-Technical information relating to your use of our website

-Device, browser and website usage information

-Information required to prevent fraud, abuse or unauthorised transactions

We only request information that is reasonably necessary for the relevant purpose.

3. Information Provided When You Place an Order

When you purchase a product from Vela Beauty, information necessary to process and fulfil your order may be collected.

This may include your name, email address, billing address, shipping address, telephone number and order details.

Payment information may be processed securely by the payment provider used during checkout. Vela Beauty does not intentionally store complete payment-card details on its own systems.

4. How We Use Your Information

We may use personal information to:

-Process and fulfil orders

-Arrange delivery

-Send order confirmations and shipping updates

-Respond to customer enquiries

-Process refunds, returns and exchanges

-Provide customer support

-Maintain and improve our website

-Detect and prevent fraud or misuse

-Maintain transaction and business records

-Comply with legal and regulatory obligations

-Communicate important information relating to an order or your account

Where you have separately provided appropriate consent, we may also use your information for marketing communications.

5. Marketing Communications

We do not want to send unwanted marketing communications.

Where marketing consent is required, we will seek appropriate consent before sending promotional communications.

If you receive marketing emails from us, you may unsubscribe using the unsubscribe option included in the relevant communication.

Unsubscribing from marketing communications will not prevent us from sending essential transactional communications, such as order confirmations, delivery information or customer-service messages.

6. Cookies and Similar Technologies

Vela Beauty may use cookies and similar technologies to operate and improve the website.

Cookies may be used for purposes such as:

-Keeping the website functioning correctly

-Remembering shopping-cart information

-Understanding website usage

-Improving website performance

-Measuring marketing performance

-Providing relevant website functionality

Some cookies may be provided by third-party services used by our ecommerce platform or other website services.

You can manage cookies through your browser settings and, where applicable, the cookie controls provided on our website.

Disabling certain cookies may affect website functionality.

7. Third-Party Service Providers

To operate our online store, we may use trusted third-party service providers.

These may include providers involved in:

-Ecommerce hosting

-Payment processing

-Order fulfilment

-Shipping and delivery

-Website analytics

-Customer communication

-Fraud prevention

-Technical support

Where third parties process personal information on our behalf, we expect them to handle information appropriately and only for legitimate business purposes.

8. Payment Information

Payments are processed through the payment methods made available during checkout.

Payment providers may process payment information according to their own privacy policies and security requirements.

For security reasons, customers should never send complete payment-card information to us by email or through our contact form.

9. Data Security

We take reasonable measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

Customers should also take reasonable precautions when protecting their own accounts, devices and login information.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including order administration, customer service, accounting, legal obligations and dispute resolution.

Different categories of information may therefore be retained for different periods.

11. Your Privacy Rights

Depending on applicable UK data-protection law and the circumstances of the request, you may have rights relating to your personal information, including rights to:

-Request access to personal information we hold about you

-Request correction of inaccurate information

-Request deletion of certain information

-Request restriction of processing in certain circumstances

-Object to certain processing

-Request data portability where applicable

-Withdraw consent where processing is based on consent

These rights are subject to applicable legal conditions and exemptions.

To make a privacy request, contact:

Email: support@velabeauty.co.uk

12. Children's Privacy

Our website is intended for general consumers and is not specifically directed toward children.

We do not knowingly seek to collect personal information from children for purposes that are not permitted by applicable law.

13. External Websites

Our website may contain links to external websites or services.

We are not responsible for the privacy practices, security or content of websites operated by third parties.

Customers should review the privacy policies of external websites before submitting personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements or business practices.

The latest version will be published on this page with the relevant update date.

15. Contact Us

If you have questions about this Privacy Policy or the way your personal information is handled, please contact:

Vela Beauty
612 Bearwood Rd
Bearwood
Birmingham B66 4BW
United Kingdom

Email: support@velabeauty.co.uk
Phone: +44 7594 433222
Website: www.velabeauty.co.uk